In our continued effort to go Beyond the Design, Bontra offers comprehensive SEO metadata research and social media set-up as part of our scope of services. That’s the Bontra difference: we don’t just design your site, hand it over and walk away. We are truly invested in your business and want to help you succeed not only throughout the design process but also long after the site goes live.

SEO Meta Keyword Implementation

A lot of what makes your website successful in the eyes of the major search engines goes on behind the scenes. In fact, nearly all metadata is invisible to your visitors and customers, but the metadata used for SEO communicates directly to the search engines that determine your positioning online. Metadata is basically a series of micro-communications between your site and the search engines. You could have the best design on the planet but if there’s no SEO metadata in place, or it’s done incorrectly, your customers won’t be able to find you.

That’s why we take the time to search for terms that pertain to your business, making sure that they are implemented with your intended message. In addition to that, we incorporate long-tail search terms into your behind-the-scenes code. Once this is done, we submit your website to Google and Bing.

Social Media Set-Up

Ignoring social media can be costly to your business. With more than 1.86 billion monthly active users on Facebook and 500 million Tweets posted every single day on Twitter, social media should be a part of any business’ online marketing strategy. We’ll start by helping you determine which social media platform is right for you. Then, we’ll implement buttons on your website that point out to your social media account, create cover photos that reflect your branding guidelines, and scale your logo to fit within the parameters of your social media account. We will train and educate you with any Social Media after it is place.

Google Analytics

Once we create your Google account, we can set up Google Analytics to ensure up-to-date tracking of new and recurring visitors to your site, which gives you a snapshot of what’s working and what isn’t. We will then provide training to help you manage Google Analytics on your own going forward.

Mobile and Email Set-Up

To ensure seamless operations for your new site, we will allocate your own web mail account that can be accessed from anywhere you have Internet access. Having a designated account associated with your website and business will make it easier for customers to contact you in one central location. We will help set-up your mobile phone to retrieve your emails to make it simple for you to respond immediately.

Professional Copywriting

To ensure seamless operations for your new site, we will allocate your own web mail account that can be accessed from anywhere you have Internet access. Having a designated account associated with your website and business will make it easier for customers to contact you in one central location. We will help set-up your mobile phone to retrieve your emails to make it simple for you to respond immediately. Here at Bontra, we believe web design shouldn’t be an isolated part of your online presence. Just as important to attracting attention is your content. Without it, you’re missing out on delivering the intended message to your audience. Compelling content should include clear, relevant and keyword-rich text that not only targets your audience but also engages them and persuades them to take action.

That’s why we focus on the whole package, thanks to content-centric designs that encompass both innovative design and engaging content that work together to reinforce your message. Neglecting the importance of polished copy can cause the finished product to suffer – just as much if not more than a poor design would.

These days, to be found and ranked by the major search engines takes more than keyword stuffing and random text. Search engines have become highly sophisticated, with algorithms that are constantly evolving. As such, you need professional copywriting that can capture your “Recipe for Success” through keyword-rich content optimized for SEO, which impacts submissions to the major search engines.

Blog Composition

In addition to professional copywriting on your main pages, such as About Us and Services, it’s important to incorporate a blog area in order to truly boost your digital presence and establish yourself as the foremost subject matter expert in your field. A blog accomplishes many things for your business: it serves to educate your audience, it shows them that you’re an industry leader, and it helps you secure higher search engine results.

Because Google uses advanced formulas that determine how often you post and update your website in addition to the quality and originality of your content, you can’t afford to miss out on this opportunity to position yourself in front of your audience and competitors.

When you hire Bontra for web design, you also get professional copywriting services that can lend a professional voice to your business, augment your online marketing efforts and round out the overall design concept for a winning combination.

Contact Bontra Web Design to learn more about what goes into the behind-the-scenes work to make your website as successful as it can be.